F-Mart (Farmers’ Mart) is an innovative retail initiative by SEEDS Farmers Producer Company Limited (SEEDS FPCL) aimed at connecting farmers directly with consumers. It serves as a platform where fresh, safe, and high-quality agricultural products reach customers without intermediaries, ensuring fair prices for both farmers and consumers.
F-Mart reflects SEEDS FPCL’s commitment to strengthening local value chains, promoting farmer-owned enterprises, and delivering nutritious food to the community.
To create a sustainable, farmer-driven retail ecosystem that ensures fair trade, quality products, and improved livelihoods for farming communities.
Our objective is to provide a direct market platform for farmers, ensure consumers have access to fresh and hygienic products, promote locally grown and processed goods, and strengthen the relationship between farmers and consumers
What We Offer
Farm Fresh Produce
- Millets, pulses, and grains
- Seasonal fruits and vegetables
- Spices sourced directly from farmers
Value-Added Products
- Traditional millet-based foods
- Idly/Dosa batter
- Processed and packaged food items
Organic & Natural Products
- Naturally grown and chemical-free produce
- Eco-friendly and sustainable food options
Daily Essentials
- Grocery items sourced through farmer networks
- Locally produced household essentials
Key Features of F-Mart
Direct from Farmers
- Products are procured directly from farmers, ensuring authenticity and freshness.
Fair Pricing
- Farmers receive better remuneration while consumers get quality products at reasonable prices.
Quality Assurance
- All products undergo proper cleaning, grading, and hygienic packaging.
Women Empowerment
- A large share of products is sourced from women farmers and SHGs, promoting inclusive growth.
Local Economy Support
- Encourages local production, consumption, and rural entrepreneurship.
Our Process
Procurement at Farm Gate
- Direct sourcing from farmers ensures transparency and better pricing.
Processing & Value Addition
- Cleaning, grading, and packaging are done under hygienic conditions.
Distribution through F-Mart
- Products are made available to consumers through retail outlets.